The Odin. We were introduced to The Odin when Michelle Moy, founder of Up Dog Toys contacted us about an innovative dog toy. Intrigued by its modern, industrial design and modular capabilities, we quickly found ourselves very excited about the possibility of this product being developed. We found their concept of actually creating a well-designed dog toy to complement a contemporary household’s chic style to be rather unique in its own right. Being able to connect additional units to both add variation, length of play but also to increase difficulty is an example of a well executed design in that it not only looks good but is also functional. $25-$2000. SUPPORT.