The Freezy Pups Kit contains a bone-shaped ice cube tray and a variety of four recipe packs. Each recipe pack is a different flavor and contains all organic ingredients. You just mix it with water, pour into the ice cube tray and freeze it. While there are many frozen treats available on the market, this is the first type of dog treat that you freeze yourself in this manner. This makes it a very cool and innovative new pet product. $20.